Ragan is a determined individual who values integrity, character, and creates an environment of excellence. He is a trained accountant and has an impressive background with start-ups, small business, and international corporate companies. With acquisition and extensive re-organization experience, his passion is helping businesses develop scalable systems and increased efficiencies and profitability. Along with his corporate success, he has built four businesses and consulted many others.
With a warm, funny, and genuine personality, Ragan has been a leader and mentor for decades. He loves to see others succeed and possesses an ability to see the potential of an individual, developing, coaching, and challenging them to become better versions of themselves. Ragan is a firm believer in building thriving cultures and teams.
His strengths in leadership development, collaboration, and teamwork allow for the compounding effect of synergy to be achieved. The consistent result is an engaged team, with clear expectations, goals, and understanding of their contribution.
Ragan is a devoted Christian and husband. As a Christian business owner, he strives to be a blessing to everyone he encounters across his life. His definition of a successful business interaction is one that enriches both parties. As such, he is committed to building these principals in his life, his community, and within the firm. He is an active member in the community and is involved in multiple charitable organizations.
Ragan would love to meet you. Let’s schedule a complimentary consultation to get started!
Ragan is a determined individual who values integrity, character, and creates an environment of excellence. He is a trained accountant and has an impressive background with start-ups, small business, and international corporate companies. With acquisition and extensive re-organization experience, his passion is helping businesses develop scalable systems and increased efficiencies and profitability. Along with his corporate success, he has built four businesses and consulted many others.
With a warm, funny, and genuine personality, Ragan has been a leader and mentor for decades. He loves to see others succeed and possesses an ability to see the potential of an individual, developing, coaching, and challenging them to become better versions of themselves. Ragan is a firm believer in building thriving cultures and teams.
His strengths in leadership development, collaboration, and teamwork allow for the compounding effect of synergy to be achieved. The consistent result is an engaged team, with clear expectations, goals, and understanding of their contribution.
Ragan is a devoted Christian and husband. As a Christian business owner, he strives to be a blessing to everyone he encounters across his life. His definition of a successful business interaction is one that enriches both parties. As such, he is committed to building these principals in his life, his community, and within the firm. He is an active member in the community and is involved in multiple charitable organizations.
Ragan would love to meet you. Let’s schedule a complimentary consultation to get started!
Joni Hollingsworth is a dynamic event producer and strategic marketing leader known for curating experiences that engage, inspire, and build lasting community connections. With over two decades of experience spanning higher education, Silicon Valley innovation, and nonprofit leadership, she brings a thoughtful, results-oriented approach to every project, infused with heart, precision, and an innate ability to connect with people. Guided by a deep belief in the power of shared experiences, Joni creates events that do more than gather people, they build community and leave a lasting impact.
For 10 years, Joni served as Director of Events for the University of California, producing hundreds of high-profile events for donors, elected officials, and campus leadership. Her experience at UC Santa Cruz and Stanford University honed her skills in strategic planning, budget management, and storytelling through events. Before that, she spent 15 years in Silicon Valley working in product development, marketing communications, and digital media—serving organizations like SLAC National Laboratory and companies in the outdoor recreation industry. She is also one of the founders and lead producer of Brew and Bravo, a quarterly veterans’ event in Waco that celebrates service and strengthens community ties, reflecting her deep commitment to purpose-driven work and the power of events to create meaning, healing, and momentum.
Joni has served as Vice President and Events Director for the Santa Cruz County Fairgrounds Foundation, helping raise funds for capital improvements through large-scale community events. In that role, she prioritized relationship building and strategic partnerships—collaborating with local businesses, the Chamber of Commerce, and civic leaders—while connecting stakeholders to the systems, tools, and support needed for sustainable impact.
Whether orchestrating a major donor gala or an intimate networking reception, Joni’s focus is always the same: build with intention, connect authentically, and leave people better than you found them. She is passionate about scaling systems that support growth and delivering events that reflect the heart of an organization. Joni is excited to bring these strengths to ActionCOACH, where she sees a powerful opportunity to help transform the business landscape of Waco—uplifting local business owners and creating real, measurable impact in their operations, teams, and bottom lines.
Joni holds a Bachelor of Arts in Psychology and lives in Waco, Texas, with her husband Ken and their two cats. She and Ken enjoy camping in their travel trailer, making the most of time spent outdoors. Since moving to Texas, Joni has had the opportunity to visit three new countries and seven new states, embracing new experiences along the way. She also values quality time with her grown son and daughter, who live 1,000 miles away in California and Chicago, making their visits all the more special.
Joni Hollingsworth is a dynamic event producer and strategic marketing leader known for curating experiences that engage, inspire, and build lasting community connections. With over two decades of experience spanning higher education, Silicon Valley innovation, and nonprofit leadership, she brings a thoughtful, results-oriented approach to every project, infused with heart, precision, and an innate ability to connect with people. Guided by a deep belief in the power of shared experiences, Joni creates events that do more than gather people, they build community and leave a lasting impact.
For 10 years, Joni served as Director of Events for the University of California, producing hundreds of high-profile events for donors, elected officials, and campus leadership. Her experience at UC Santa Cruz and Stanford University honed her skills in strategic planning, budget management, and storytelling through events. Before that, she spent 15 years in Silicon Valley working in product development, marketing communications, and digital media—serving organizations like SLAC National Laboratory and companies in the outdoor recreation industry. She is also one of the founders and lead producer of Brew and Bravo, a quarterly veterans’ event in Waco that celebrates service and strengthens community ties, reflecting her deep commitment to purpose-driven work and the power of events to create meaning, healing, and momentum.
Joni has served as Vice President and Events Director for the Santa Cruz County Fairgrounds Foundation, helping raise funds for capital improvements through large-scale community events. In that role, she prioritized relationship building and strategic partnerships—collaborating with local businesses, the Chamber of Commerce, and civic leaders—while connecting stakeholders to the systems, tools, and support needed for sustainable impact.
Whether orchestrating a major donor gala or an intimate networking reception, Joni’s focus is always the same: build with intention, connect authentically, and leave people better than you found them. She is passionate about scaling systems that support growth and delivering events that reflect the heart of an organization. Joni is excited to bring these strengths to ActionCOACH, where she sees a powerful opportunity to help transform the business landscape of Waco—uplifting local business owners and creating real, measurable impact in their operations, teams, and bottom lines.
Joni holds a Bachelor of Arts in Psychology and lives in Waco, Texas, with her husband Ken and their two cats. She and Ken enjoy camping in their travel trailer, making the most of time spent outdoors. Since moving to Texas, Joni has had the opportunity to visit three new countries and seven new states, embracing new experiences along the way. She also values quality time with her grown son and daughter, who live 1,000 miles away in California and Chicago, making their visits all the more special.
Lindsay Irish Erjea Lagman brings over eight years of experience in customer support, administrative management, and business operations. Throughout her career, she has provided high-level support to executives, teams, and organizations, helping streamline workflows, strengthen client relationships, and optimize business functions to drive sustainable growth. Her expertise lies in balancing operational efficiency with exceptional service delivery, making her a valuable contributor to both day-to-day operations and long-term strategic initiatives.
Lindsay, who is from the Philippines, earned her degree in Information Systems Management from New Era University in 2019. Her academic foundation in systems management equips her with the ability to integrate technology and process management into her work, ensuring that organizations can leverage tools and workflows effectively. She combines her technical background with a strong service mindset, enabling her to approach challenges with both precision and adaptability.
Her collaborative nature is shaped by years of playing competitive sports as part of her school’s women’s soccer team from elementary through high school. This experience instilled in her the value of teamwork, discipline, and resilience—qualities that continue to define her professional approach. Whether coordinating cross-functional projects, supporting leadership, or managing client needs, Lindsay thrives in environments where collaboration and focus are essential.
Outside of her professional life, Lindsay is passionate about sports, with a particular interest in basketball and Formula 1. She is drawn to the strategy, precision, and high performance involved in both, seeing parallels between these pursuits and her commitment to excellence in business operations.
Lindsay is deeply committed to helping businesses establish structure, strengthen their operational backbone, and deliver consistent value to clients. She takes pride in identifying opportunities for efficiency and supporting leadership in building sustainable systems for growth. With her combination of experience, education, and passion for organizational excellence, she continues to play an integral role in driving impact within the teams and businesses she supports.
Lindsay Irish Erjea Lagman brings over eight years of experience in customer support, administrative management, and business operations. Throughout her career, she has provided high-level support to executives, teams, and organizations, helping streamline workflows, strengthen client relationships, and optimize business functions to drive sustainable growth. Her expertise lies in balancing operational efficiency with exceptional service delivery, making her a valuable contributor to both day-to-day operations and long-term strategic initiatives.
Lindsay, who is from the Philippines, earned her degree in Information Systems Management from New Era University in 2019. Her academic foundation in systems management equips her with the ability to integrate technology and process management into her work, ensuring that organizations can leverage tools and workflows effectively. She combines her technical background with a strong service mindset, enabling her to approach challenges with both precision and adaptability.
Her collaborative nature is shaped by years of playing competitive sports as part of her school’s women’s soccer team from elementary through high school. This experience instilled in her the value of teamwork, discipline, and resilience—qualities that continue to define her professional approach. Whether coordinating cross-functional projects, supporting leadership, or managing client needs, Lindsay thrives in environments where collaboration and focus are essential.
Outside of her professional life, Lindsay is passionate about sports, with a particular interest in basketball and Formula 1. She is drawn to the strategy, precision, and high performance involved in both, seeing parallels between these pursuits and her commitment to excellence in business operations.
Lindsay is deeply committed to helping businesses establish structure, strengthen their operational backbone, and deliver consistent value to clients. She takes pride in identifying opportunities for efficiency and supporting leadership in building sustainable systems for growth. With her combination of experience, education, and passion for organizational excellence, she continues to play an integral role in driving impact within the teams and businesses she supports.
Sarah Patterson provides support for ActionCOACH MCTX in a wide array of areas. She is fully certified as an Executive and Business Coach and trained to coach nonprofits through ActionCOACH's Coaching for a Cause program. Her 15+ years experience in business strategy, project and event management, workflow creation, and design have been utilized heavily in allowing the firm to launch and quickly make an impact in the community.
She is an award winning commercial photographer and creative director, and is the co-founder of Pendant, a Texas-based commercial photography collective specializing in architectural, editorial, product, and food photography. Her images can be seen online and in print, shooting for international brands such as Kering, Gucci, Martin Marietta, and American Airlines, and in 2022, was rated Peerspace’s Top 10 Editorial Photographers in San Antonio.
She is currently dedicating her primary focus as the COO of San Antonio nonprofit, TRL Productions. TRL provides CTE, multimedia education to middle schools and high schools. An additional focus of TRL is to connect small businesses and other local nonprofits to schools and students. These community partners receive free multimedia assets and in turn, students receive vital, real-world production experience, building workforce development and creating pathways to higher education. The result is job creation and an economic stimulus that allows for greater impact across the state of Texas. Since Sarah joined TRL Productions in 2022, the organization has experienced half a million dollar growth in its annual budget and plans to exceed $1 million annual budget in the next three years.
Together with her knowledge of building businesses and nonprofits from the ground up, she is passionate about providing structure and sustainable scale to organizations. She loves helping business owners look for efficiencies in operations and finding creative ways to help businesses thrive. As part of living this out, she also serves on the board of a nonprofit and is an active supporter of several major organizations. You'll find her taking photos at ActionCOACH events, and working behind-the-scenes as she supports the team in building and guiding the firm's strategic development and mission.
Ryan brings a solid foundation in sales outreach, pipeline management, and market research. As a senior at Baylor University in the Sales Strategy in Sports and Entertainment (S3E) program, he has experience with sales processes, specifically when it comes to sports ticket sales and corporate partnerships. Graduating in December 2026 with his BBA in Marketing, Ryan is eager to assist ActionCOACH with CRM development, event logistics, and special projects. He is excited to develop his business acumen further through the support of the various ActionCOACH events and strategic initiatives.
Born and raised in the DFW area, Ryan is a proud Texan. He enjoys hands-on and meaningful work that yields tangible results. He is an avid sports fan, and, as a Baylor student, he enjoys going to the football & basketball games, hanging out with friends, and Dr. Pepper. Outside of work, he enjoys playing basketball, going out with friends, fantasy football, and anything else related to sports or physical activity.
Ryan looks forward to his career development through ActionCOACH and his future in the business world. As a soon to be Marketing graduate, he is interested in all things related to marketing, including market analysis, digital marketing, and event marketing. Ryan brings personal strengths like problem solving, written communication, and adaptability. He looks forward to applying these skills and others to ActionCOACH and to the next steps in his professional career.
Cate is curious, passionate, and loves to use her talents to serve the community. Originally from Richmond, Virginia, Cate is currently a student at Baylor in the Business Scholar program, with an expected graduation date of Spring 2029. Invested in learning and exploring her interests, she is pursuing a triple major in Marketing, Management Information Systems, and Supply Chain Management.
On campus, she is invested in the Baylor community and values leaving a lasting impact. She is involved with Women in Business, AI Society, and Cru. Cate has previously served on an event-planning team for her residence community, and she currently serves as the director of the Recruitment & Events Committee for Baylor’s chapter of the American Marketing Association. She is also a mentor for her Business Scholar program and cares about investing in the success of others. Outside of school and work, she enjoys hiking, baking, and being involved at her church.
Cate is thrilled to join the MCTX ActionCOACH team and uplift business owners, combining her interest in business and events with her passion for supporting others. She thrives in fast-paced environments while remaining detail-oriented and adaptable, utilizing teamwork, communication, and effective problem-solving to achieve a common goal. Cate is committed to excellence in her work and owns her results. In her role, she looks forward to consistently supporting successful events and continuing to build relationships across industries.
Sarah Patterson provides support for ActionCOACH MCTX in a wide array of areas. She is fully certified as an Executive and Business Coach and trained to coach nonprofits through ActionCOACH's Coaching for a Cause program. Her 15+ years experience in business strategy, project and event management, workflow creation, and design have been utilized heavily in allowing the firm to launch and quickly make an impact in the community.
She is an award winning commercial photographer and creative director, and is the co-founder of Pendant, a Texas-based commercial photography collective specializing in architectural, editorial, product, and food photography. Her images can be seen online and in print, shooting for international brands such as Kering, Gucci, Martin Marietta, and American Airlines, and in 2022, was rated Peerspace’s Top 10 Editorial Photographers in San Antonio.
She is currently dedicating her primary focus as the COO of San Antonio nonprofit, TRL Productions. TRL provides CTE, multimedia education to middle schools and high schools. An additional focus of TRL is to connect small businesses and other local nonprofits to schools and students. These community partners receive free multimedia assets and in turn, students receive vital, real-world production experience, building workforce development and creating pathways to higher education. The result is jobs creation and an economic stimulus that allows for greater impact across the state of Texas. Since Sarah joined TRL Productions in 2022, the organization has experienced nearly half a million dollar growth in its annual budget and plans to exceed $1 million annual budget in the next three years.
Together with her knowledge of building businesses and nonprofits from the ground up, she is passionate about providing structure and sustainable scale to organizations. She loves helping business owners look for efficiencies in operations and finding creative ways to help businesses thrive. As part of living this out, she also serves on the board of a nonprofit and is an active supporter of several major organizations. You'll find her taking photos at ActionCOACH events, and working behind-the-scenes as she supports the team in building and guiding the firm's strategic development and mission.
Ryan brings a solid foundation in sales outreach, pipeline management, and market research. As a senior at Baylor University in the Sales Strategy in Sports and Entertainment (S3E) program, he has experience with sales processes, specifically when it comes to sports ticket sales and corporate partnerships. Graduating in December 2026 with his BBA in Marketing, Ryan is eager to assist ActionCOACH with CRM development, event logistics, and special projects. He is excited to develop his business acumen further through the support of the various ActionCOACH events and strategic initiatives.
Born and raised in the DFW area, Ryan is a proud Texan. He enjoys hands-on and meaningful work that yields tangible results. He is an avid sports fan, and, as a Baylor student, he enjoys going to the football & basketball games, hanging out with friends, and Dr. Pepper. Outside of work, he enjoys playing basketball, going out with friends, fantasy football, and anything else related to sports or physical activity.
Ryan looks forward to his career development through ActionCOACH and his future in the business world. As a soon to be Marketing graduate, he is interested in all things related to marketing, including market analysis, digital marketing, and event marketing. Ryan brings personal strengths like problem solving, written communication, and adaptability. He looks forward to applying these skills and others to ActionCOACH and to the next steps in his professional career.
Cate is curious, passionate, and loves to use her talents to serve the community. Originally from Richmond, Virginia, Cate is currently a student at Baylor in the Business Scholar program, with an expected graduation date of Spring 2029. Invested in learning and exploring her interests, she is pursuing a triple major in Marketing, Management Information Systems, and Supply Chain Management.
On campus, she is invested in the Baylor community and values leaving a lasting impact. She is involved with Women in Business, AI Society, and Cru. Cate has previously served on an event-planning team for her residence community, and she currently serves as the director of the Recruitment & Events Committee for Baylor’s chapter of the American Marketing Association. She is also a mentor for her Business Scholar program and cares about investing in the success of others. Outside of school and work, she enjoys hiking, baking, and being involved at her church.
Cate is thrilled to join the MCTX ActionCOACH team and uplift business owners, combining her interest in business and events with her passion for supporting others. She thrives in fast-paced environments while remaining detail-oriented and adaptable, utilizing teamwork, communication, and effective problem-solving to achieve a common goal. Cate is committed to excellence in her work and owns her results. In her role, she looks forward to consistently supporting successful events and continuing to build relationships across industries.
"First and foremost, Ragan has always done what he has committed to and has shown that he values our time. We have had meaningful times to laugh, talk through tough hurdles, and it has always been done in an encouraging, understanding, and friendly manner. A manner that shares the combined goal of success with the necessary accountability in order to celebrate each achievement together. "
- Aaron P. | Co-Owner of Comfort Organizing Co.
"First and foremost, Ragan has always done what he has committed to and has shown that he values our time. We have had meaningful times to laugh, talk through tough hurdles, and it has always been done in an encouraging, understanding, and friendly manner. A manner that shares the combined goal of success with the necessary accountability in order to celebrate each achievement together. "
- Aaron P. | Co-Owner of Comfort Organizing Co.
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